How to market your company to attract the best talent
It’s always been important to market your company properly, but it becomes especially useful when you decide you need to hire.
Some companies are so highly regarded they’ve got talented people who’d give a limb to work there. How do you compete with that?
Post-lockdown, there’s been a big shift in the power balance between employers and employees. It’s been proven that things can run smoothly from home, that people can be more flexible around their families, and don’t need to be shut in an office for 40+ hours a week to succeed.
So the great resignation is in full swing. Companies are struggling to find and retain teams because of the historic practises they uphold. It’s nearly 2022 (welp), and everyone is finding it increasingly difficult to hire. And without making those hires, you’re going to struggle to deliver on your promises.
This might seem like common sense (because it is), but often it’s the little things that companies get so wrong. So here are a few areas to focus on if you want to attract the best talent:
- Write good job ads.
More often than not, you’ll be advertising for a company your desired applicant hasn’t heard of. That means it’s extra important to make a good first impression. If the job advert is going to be the first place someone comes across your brand, it pays to get it right. Create intrigue, so your ideal hire wants to learn more about you.
We’ve done a whole blog on this here, but in a nutshell, you should be aiming to attract the right people. It’s not as easy as throwing something out into the ether and hoping it sticks. Marketing doesn’t just mean socials or paid ads, it’s everything people see and hear about you.
Chances are, you’re going to be competing with some big names who offer decent packages. To be compelling enough for someone to go out of their way to learn what you’re about, a great ad is a big step in the right direction.
- Make the best of socials.
An obvious place for a potential hire to check you out is on social media. So you want to make sure you have a presence, and posting something trivial every 3 weeks that nobody engages with won’t cut the mustard.
You want to set a plan of action to create content that resonates with your followers. Not only to show off the stuff that makes people want to work for you, but also those who will use your products or services. By sorting out your socials, you’re killing two birds with one stone.
Think about your target audience... Where do they go? What do they do? What content do they interact with? What do they want to see? What’s going to make them feel involved before they’ve even joined?
- Have a content strategy.
Putting time into your social channels is almost pointless if nobody engages with your content. That’s why it’s called social media, it’s a give and take situation. You want to interact with your ideal applicants and show off your personality.
Many companies favour the old fashioned, corporate style on social media. That’s fine if that’s how your workplace environment is, but it’s likely that you have more about you than your socials give you credit for. Dedicated marketing teams can help, because they know how to speak to the people you want to engage, and recruitment marketing is no different. What’s the point in pushing out a load of content if it doesn’t resonate with anyone?
If you want talented people to want to work for you, you need to give them a reason. It’s no longer enough simply to say “I have a job vacancy…”
Need a hand?
We take recruitment marketing seriously here at THRYVE. We’re lucky that so many partners trust us to show their businesses and jobs in the best possible light. It’s why we’re always building up our own marketing team, while also working with professional agencies and copywriters. No copy-pasted job descriptions or wishy-washy InMails.
It means that you win, because we’ll help you hire the right people with no fuss. And we win, because you’ll want to work with us again and again.
Get in touch today to see how THRYVE can work for you.